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Case studies

Projects

Product strategy case studies with measurable outcomes, decision frameworks, and reusable playbooks.

6 case studiesFocus: measurable outcomes

Showing 6 projects

Kalkine: Unified Multi-Channel Communication Platform
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Kalkine: Unified Multi-Channel Communication Platform

Product Manager (Growth + Lifecycle)KalkineLifecycle platform and rollout program

Key outcomes

  • Unified lifecycle communication logic across channels
  • Reduced duplicate or low-context messaging

Designing and shipping a lifecycle communication platform across email, WhatsApp, push, in-app, and SMS with clearer governance, personalization, and action-oriented measurement.

FintechLifecycleMessagingProduct Strategy
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Kalkine App Overhaul

Kalkine App Overhaul

Product Manager (Product Strategy + UX Direction)Kalkine
  • Clarified primary investor journeys across alerts, watchlists, and portfolio actions
  • Reduced navigation ambiguity in high-frequency mobile flows

A product-led overhaul of the Kalkine mobile experience focused on navigation clarity, information hierarchy, and faster investor decision-making.

MobileFintechUXProduct Strategy
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Kalkine: Lead Magnet & Recommendations Optimization

Kalkine: Lead Magnet & Recommendations Optimization

Product Manager (Conversion + UX)Kalkine
  • Clarified the value exchange for new users
  • Reduced friction between lead capture and first recommendation view

Improving trial-to-lead conversion and subscriber engagement by redesigning the lead magnet journey, clarifying trust signals, and shortening the path to first recommendation value.

FintechConversionUXProduct Strategy
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StockNextt Past Performance

StockNextt Past Performance

Product Manager (Analytics + UX)StockNextt
  • Made historical performance easier to scan and compare
  • Improved trust through clearer baselines, labels, and context

Revamping StockNextt's past performance experience so historical recommendations are easier to compare, interpret, and trust.

AnalyticsFintechUXFeature Redesign
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Happy Eats

Happy Eats

Product Manager (0→1 UX + Conversion)Happy Eats (concept / anonymized)
  • +8–15% add-to-cart (directional)
  • -10–20% checkout drop-off (directional)

A concept case study for a food-ordering funnel focused on clearer discovery, stronger trust cues, and less friction from browse to checkout.

E-commerceFoodUXProduct Strategy
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Memory Routing

Memory Routing

Product Manager (UX + Systems Thinking)Concept / anonymized
  • +10–20% task success in edge cases (directional)
  • -15–25% time-to-recover after reroute (directional)

A concept case study on navigation UX that reduces cognitive load while keeping users oriented, informed, and confident during route changes.

RoutingUXInformation ArchitectureProduct Design
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