Case studies

Projects

Case studies in product strategy, UX, and delivery with reusable decision frameworks.

6 case studiesFocus: measurable product outcomesIncludes: context, constraints, and KPI logic

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Happy Eats

Role: Product Manager (0→1 UX + Conversion)
Company: Happy Eats (concept / anonymized)
Timeline: ~6–8 weeks (Discovery → Prototype → Iterations)
Platform: Mobile-first web / app patterns

Outcome highlights

+8–15% add-to-cart (directional)
-10–20% checkout drop-off (directional)

A product + UX case study for a food ordering experience—improving discoverability, conversion, and trust across the browse → cart → checkout funnel.

E-commerceFoodUXProduct Strategy

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Memory Routing

Role: Product Manager (UX + Systems Thinking)
Company: Concept / anonymized
Timeline: ~4–6 weeks (Discovery → Prototype)
Platform: Mobile navigation patterns

Outcome highlights

+10–20% task success in edge cases (directional)
-15–25% time-to-recover after reroute (directional)

A case study on designing a routing experience that reduces cognitive load while keeping users oriented, informed, and confident during multi-step flows.

RoutingUXInformation ArchitectureProduct Design

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Kalkine App Overhaul

Role: Product Manager (Product Strategy + UX Direction)
Company: Kalkine
Timeline: ~10–12 weeks (Review → Redesign → Delivery)
Platform: Mobile app (iOS/Android)

Outcome highlights

-20–30% time-to-key-actions (directional)
+10–15% watchlist/alerts adoption (directional)

A product-led overhaul of the Kalkine mobile experience—improving information hierarchy, navigation clarity, and time-to-insight for investors.

MobileFintechUXProduct Strategy

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Kalkine: Unified Multi-Channel Communication Platform

Role: Product Manager (Growth + Lifecycle)
Company: Kalkine
Timeline: ~12 weeks (Discovery → Pilot → Rollout)
Platform: Web + Mobile (iOS/Android) + Email/SMS/WhatsApp channels

Outcome highlights

+10pp Day-7 activation in 6 months (target)
-30% consent drop-offs in 6 months (target)

Designing and shipping an orchestration layer for Email, WhatsApp, In-app, Push, and SMS—so users get timely, personalized market updates with measurable activation and retention impact.

FintechLifecycleMessagingProduct Strategy

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Kalkine: Lead Magnet & Recommendations Optimization

Role: Product Manager (Conversion + UX)
Company: Kalkine
Timeline: ~4–6 weeks (Prototype → Iterations → Release)
Platform: Web + Mobile (responsive)

Outcome highlights

+15–25% lead submissions (directional)
-20–35% time-to-recommendation (directional)

Improving trial-to-lead conversion and subscriber engagement by redesigning the lead magnet experience, diversifying recommendations, and reducing friction to access subscribed content.

FintechConversionUXProduct Strategy

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StockNextt Past Performance

Role: Product Manager (Analytics + UX)
Company: StockNextt
Timeline: ~6–8 weeks (Discovery → Spec → Build)
Platform: Web (responsive) + analytics dashboards

Outcome highlights

+15–30% feature adoption (directional)
-20–35% time-to-answer on performance view (directional)

Revamping StockNextt’s past performance experience to make historical recommendations easier to explore, compare, and trust.

AnalyticsFintechUXFeature Redesign

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