01
Product strategy audit
Clarify the product bet, user promise, risks, and measurable next step before teams invest more delivery time.
Best for ambiguous roadmaps, stalled launches, and founder-led product bets.
Product strategy for fintech teams that need clarity, trust, and measurable delivery.
I help fintech and SaaS teams turn messy product questions into sharper strategy, calmer user journeys, and delivery plans that teams can actually execute.
- Experience
- 10+ years
- Core domains
- Fintech, SaaS, CRM
- Operating mode
- Strategy to release
How I help
Focused product consulting.
The work sits between product strategy, UX clarity, growth systems, and delivery governance. The outcome is not another slide deck; it is a cleaner decision path your team can use.
02
Lifecycle and growth systems
Design journeys, triggers, consent logic, and measurement loops for activation, retention, and conversion.
Best for fintech and SaaS teams where trust and timing shape outcomes.
03
Platform and workflow modernization
Turn operational friction into clearer product requirements, release paths, and cross-functional operating models.
Best for teams carrying CRM, internal tooling, or process debt.
Selected work
Case studies with the signal first.
FintechLifecycleMessaging
Kalkine: Unified Multi-Channel Communication Platform
Designing and shipping a lifecycle communication platform across email, WhatsApp, push, in-app, and SMS with clearer governance, personalization, and action-oriented measurement.
MobileFintechUX
Kalkine App Overhaul
A product-led overhaul of the Kalkine mobile experience focused on navigation clarity, information hierarchy, and faster investor decision-making.
FintechConversionUX
Kalkine: Lead Magnet & Recommendations Optimization
Improving trial-to-lead conversion and subscriber engagement by redesigning the lead magnet journey, clarifying trust signals, and shortening the path to first recommendation value.
Credibility
Built across product, platform, and operations.
Product Manager
Kalkine Solutions
Dec 2025 – Present
Own end-to-end product delivery across multi-region fintech products, aligning Engineering, Design, QA, Content, Marketing, and Compliance around stronger releases, platform upgrades, and measurable product outcomes.
Assistant Product Manager
Kalkine Solutions
Nov 2022 – Nov 2025
Led UX, SEO, analytics, and release-quality initiatives that improved retention, scaled North American traffic, and turned post-launch signals into better roadmap and delivery decisions.
Product Manager
Nebula Holdings
May 2017 – Oct 2022
Owned CRM and back-office product roadmaps, partnering with engineering on API architecture, system upgrades, and workflow improvements that increased team autonomy and operational scale.
Senior Software Engineer
Innov8 Coworking
Apr 2016 – Apr 2017
Built an internal event and visitor-management platform that replaced vendor tooling and improved operational efficiency for onsite teams.
Journal
Practical product thinking.
Jan 24, 20264 min
Fintech Product Backlog Prioritization: A Playbook for Investing Platforms
How to prioritize an investing platform backlog: frameworks, dependency mapping, value vs risk scoring, and examples of high-leverage feature themes.
Read articleJan 23, 20264 min
Watchlists & Portfolio Tracking Users Trust (Fintech Checklist)
A practical checklist for watchlists and portfolio tools: core features, UX patterns, trust signals, insights, and the metrics that prove users actually rely on it.
Read articleJan 22, 20263 min
Universal Filters + Personalization for Investment Dashboards
How to design universal filters for investing dashboards that stay usable as features grow: personalization, dynamic metrics, tooltips, and trust-building empty states.
Read articleStart a project
Send the messy version.
Share the product problem, constraint, and outcome you care about. I'll reply with a practical read on where to focus first.
Strongest fit: fintech, SaaS, CRM, lifecycle, platform modernization, UX clarity, and delivery operating models.
hi@vishwaraj.in