Product direction
Connect customer needs, business priorities and delivery decisions in one product direction.
Explore platform strategyVishwa Raj · Product & systems leader
Clear thinking.
Products that work.
I turn complex business problems into clear product direction, connected workflows and practical AI.
10+ yearsAcross product and technology
Early-stage teamsInnov8 · Anardana through Nebula Holdings
Strategy to deliveryProduct, operations and practical AI
01 / Where I can help
Your next step needs clearer thinking.
Start with what is slowing the team down. Then connect the strategy, the product and the way the work gets done.
Connected operations
Design workflows with clear ownership, reusable patterns and automation where it helps.
Explore workflow designPractical AI
Build practical AI into a system people can understand, approve and improve.
Explore governed AIStrategy through delivery
Good strategy needs
a way to work.
I work across product, engineering and operations to turn a direction into something teams can actually deliver and use.
Let’s work through your challenge
Find the real problem
Understand the user, the business goal and what is getting in the way.
Connect the moving parts
Turn priorities into a usable product, workflow and clear delivery plan.
Learn from the evidence
Review what works, make decisions traceable and improve the next iteration.
02 / Selected case studies
Real problems.
Considered decisions.
Follow the thinking behind the work: the problem, my role, the decisions and the evidence. Choose the challenge closest to yours.
Verified AI Governance Operating System
A system for taking an AI-assisted decision from supporting evidence through human approval, execution, and review.
Scope and evidenceOne end-to-end governed proof trace
Read the case studyUnified Multi-Channel Communication Platform
A shared approach to planning customer communication across five channels, with clear ownership, triggers, and measurement.
Scope and evidenceFive channels coordinated as one capability
Read the case studyCampaign Operations & Lifecycle Automation
A campaign workflow that brings audience checks, reusable templates, quality assurance, and routing together across regions.
Scope and evidenceFour markets and 15+ regional campaigns
Read the case studyThe work in numbers
Built for the detail.
Designed for the scale.
Selected career outcomes across fintech and CRM platforms. Each figure belongs to the role and initiative shown; explore the resume for context.
product engagement
Kalkine · UX and funnel improvements
Day 1–7 retention
Kalkine · onboarding and lifecycle journeys
online sales growth
Nebula · CRM modernization
revenue growth supported
Nebula · sales and operational workflows
geographies in one launch
Kalkine · Past Performance module
cross-functional team members
Nebula · design, engineering and marketing
03 / Experience
From engineering detail to product direction.
From building with early teams at Innov8 and Anardana to products across hospitality, healthcare, education and fintech. An engineering foundation, shaped by real business operations.
- Dec 2025 - PresentProduct Manager
Kalkine Solutions
Fintech products, lifecycle workflows and practical AI.
- Nov 2022 - Nov 2025Assistant Product Manager
Kalkine Solutions
Customer journeys, experimentation and multi-region launches.
- May 2017 - Oct 2022Product Manager
Nebula Holdings (formerly Malik Ventures)
Early Anardana core team; products across hospitality, healthcare and education.
- Apr 2016 - Apr 2017Senior Software Engineer
Innov8 Coworking
Core iOS developer working with the founding team on visitor and community products.
Before we talk
A few useful answers.
What can we work on together?
Product direction, platform improvements, operational workflows and practical AI adoption. The case studies show how I approach these problems. I’m also open to conversations about product leadership roles.
Do I need a detailed brief?
No. Share what your team is trying to achieve, what is getting in the way and any constraints. That is enough to start a useful conversation.
Where can I review your experience?
Start with the case studies for decisions and evidence, or my resume for roles and experience. A PDF is available to download from the resume page.
04 / Let’s talk
What could work better in your team?
A role to fill, a product to shape or a workflow to untangle? Share the challenge. A few sentences are enough to get started.