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Product strategy audit
Clarify the product bet, user promise, risks, and measurable next step before teams invest more delivery time.
Hi! I'm
Product & Platform Strategy Lead
I shape fintech, SaaS, CRM, and AI workflow products into clearer journeys, sharper decisions, and measurable delivery.
ResumeMobile Experience
Reimagining the mobile experience for faster discovery, clarity, and confident investor actions.
Platform Strategy
Designing and scaling a lifecycle communication platform across email, push, WhatsApp, in-app, and SMS.
Analytics & Growth
Helping investors evaluate historical recommendations with clarity, context, and trust at every step.
How I help
The work sits between product strategy, UX clarity, growth systems, and delivery governance. The outcome is a cleaner decision path your team can use.
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Clarify the product bet, user promise, risks, and measurable next step before teams invest more delivery time.
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Design journeys, triggers, consent logic, and measurement loops for activation, retention, and conversion.
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Turn operational friction into clearer product requirements, release paths, and cross-functional operating models.
Credibility
Kalkine Solutions
Dec 2025 - Present
Own end-to-end product delivery across multi-region fintech products, aligning Engineering, Design, QA, Content, Marketing, and Compliance around stronger releases, platform upgrades, and measurable product outcomes.
Kalkine Solutions
Nov 2022 - Nov 2025
Led UX, SEO, analytics, and release-quality initiatives that improved retention, scaled North American traffic, and turned post-launch signals into better roadmap and delivery decisions.
Nebula Holdings
May 2017 - Oct 2022
Owned CRM and back-office product roadmaps, partnering with engineering on API architecture, system upgrades, and workflow improvements that increased team autonomy and operational scale.
Innov8 Coworking
Apr 2016 - Apr 2017
Built an internal event and visitor-management platform that replaced vendor tooling and improved operational efficiency for onsite teams.
Explore
How to prioritize an investing platform backlog: frameworks, dependency mapping, value vs risk scoring, and examples of high-leverage feature themes.
Read articleA practical checklist for watchlists and portfolio tools: core features, UX patterns, trust signals, insights, and the metrics that prove users actually rely on it.
Read articleHow to design universal filters for investing dashboards that stay usable as features grow: personalization, dynamic metrics, tooltips, and trust-building empty states.
Read articleContact
Share the product problem, constraint, and outcome you care about. I'll reply with a practical read on where to focus first.