Kalkine App Overhaul
A complete overhaul of the Kalkine mobile app, transforming it into a competitive, user-centric platform with real-time stock alerts, portfolio tracking, and advanced market analysis.
MobileFintechUXProduct strategy
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TL;DR
Kalkine’s app needed a modern, decision-friendly experience: less noise, faster “time to insight,” and flows that feel trustworthy on mobile. This overhaul focused on information hierarchy, navigation clarity, and UX patterns that reduce friction for real-time markets.
Context
- Role: Product Management + UX direction + delivery coordination
- Platform: Mobile (iOS/Android)
- Scope: IA + navigation, core user flows, and high-signal UI patterns
The problems we solved
- Too much cognitive load (dense screens, weak hierarchy, hard-to-scan data)
- Slow time-to-action (alerts and portfolio actions buried behind extra steps)
- Inconsistent patterns (visual + interaction inconsistency reduced trust)
- Limited clarity in “what to do next” (CTAs and next steps weren’t obvious)
What changed (UX enhancements)
- Navigation and IA refresh: clearer structure so key sections are one tap away
- Scannable market data: better typography, spacing, and progressive disclosure
- Tap-friendly actions: bigger targets + clearer primary/secondary actions
- Alert-first UX: faster access to real-time alerts and follow-ups
- Portfolio clarity: simplified portfolio insights and “what changed” context
Outcomes (qualitative)
- Faster discovery of key insights and actions from the home experience
- Clearer, more consistent UI patterns that feel credible in a finance context
- Reduced friction in primary flows (alerts, watchlists, and portfolio actions)
Want a similar outcome?
If you’re rebuilding an app experience (especially in a regulated or data-heavy domain), I can help with a product-led UX audit, prioritization, and execution plan.