Kreatika
Palette: #20282B · #236B63 · #F5F1ED · #FFFFFF · #596367
Type: DM Sans (headings and body)
Voice: Clear, thoughtful, quietly confident.
Free tool
Turn your sources into a reviewable brand draft. Compare logo backgrounds, check colour contrast, record claims to verify, and export an outline with clear review boundaries.
Build a reviewable draft from your sources. Inputs and logo stay in this tab; download the outline before closing.
Kreatika · Quiet Split 1 · same asset shown unchanged on each background
Font previews use locally available fonts and fallbacks. Use licensed font files and test the fallback stack.
Ideas, thoughtfully made.
Primary
#236B63
Background
#F5F1ED
Ink
#20282B
Accessibility (WCAG contrast)
Review the brand inputs, then generate your working guidelines.
Free PDF playbook
An 8-page PDF you can keep: the ten sections expanded into a working playbook with copy-ready AI prompts, an acceptance checklist for each section, and two practical brand systems. Request the download using the form alongside it.
Prefer to skim first? Everything in the playbook is summarised in the checklist below.
Brand review checklist
Use this as your acceptance checklist. If a section is missing, the guideline is incomplete.
01
Brand story & positioning
Mission, audience, promise, and the one sentence that separates you from alternatives.
02
Logo system
Primary mark, alternates, clear space, minimum sizes, and misuse examples.
03
Color palette
Primary, secondary, neutrals, semantic colors, and accessible contrast pairs.
04
Typography
Heading and body typefaces, scale, weights, and line heights with fallbacks.
05
Iconography & imagery
Icon style, photo direction, illustration rules, and treatment do's and don'ts.
06
Voice & tone
Personality traits, voice adjectives, words to use, words and claims to avoid.
07
Layout & spacing
Grid, spacing scale, radius and shadow tokens, and component density rules.
08
Applications
Social templates, email signatures, decks, and merchandise treatments.
09
Do's & don'ts
Concrete visual examples of correct and incorrect usage.
10
Governance & versioning
Who owns the brand, how changes are approved, and where the latest version lives.
Worked examples
Palette: #20282B · #236B63 · #F5F1ED · #FFFFFF · #596367
Type: DM Sans (headings and body)
Voice: Clear, thoughtful, quietly confident.
Palette: #C63A0F · #E54A1D · #FFD9C7 · #FFFAF7 · #181411
Type: Segoe UI / Inter system stack, weights 400–750
Voice: Clean strategy, sharp design, fast execution — no agency jargon.
Want a complete, customised brand guideline — logo system, tokens, social pack, and PDF export? Email hi@vishwaraj.in.