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Brand Guidelines Generator

Answer a few questions and get a ready-to-edit brand guidelines outline covering every section a real brand system needs. Free to use, copy, and adapt.

No sign-upMarkdown output

Your brand inputs

Live brand preview

Your category

Your Brand

One-line promise goes here.

Primary

#C63A0F

Background

#FFFAF7

Ink

#181411

Accessibility (WCAG contrast)

Body textAAA · 17.7:1
Primary on backgroundAA · 5.1:1
Text on primaryAA · 5.1:1

Generated outline

Fill in your brand inputs and press "Generate guidelines outline".

Free PDF playbook

The Brand Guidelines Playbook

A polished 9-page PDF you can keep: the ten sections expanded into a working playbook with copy-ready AI prompts, an acceptance checklist for each section, and two brand systems built end to end. Drop your email and it downloads instantly.

  • All 10 sections with acceptance checks
  • Copy-ready prompts for every section
  • Two worked examples (Radarblock, Prodninja)
  • Starter tokens: color, type, spacing

Prefer to skim first? Everything in the playbook is summarised in the checklist below.

The Brand Guidelines Playbook (PDF)

9 pages · ten sections, prompts, checklists, and worked examples. Downloads on submit.

One email, one download. Optional follow-up only about new brand tools and templates.
Add role (optional)

Freebie checklist

What a real brand guideline must cover

Use this as your acceptance checklist. If a section is missing, the guideline is incomplete.

  1. 01

    Brand story & positioning

    Mission, audience, promise, and the one sentence that separates you from alternatives.

  2. 02

    Logo system

    Primary mark, alternates, clear space, minimum sizes, and misuse examples.

  3. 03

    Color palette

    Primary, secondary, neutrals, semantic colors, and accessible contrast pairs.

  4. 04

    Typography

    Heading and body typefaces, scale, weights, and line heights with fallbacks.

  5. 05

    Iconography & imagery

    Icon style, photo direction, illustration rules, and treatment do's and don'ts.

  6. 06

    Voice & tone

    Personality traits, voice adjectives, words to use, words and claims to avoid.

  7. 07

    Layout & spacing

    Grid, spacing scale, radius and shadow tokens, and component density rules.

  8. 08

    Applications

    Social templates, email signatures, decks, and merchandise treatments.

  9. 09

    Do's & don'ts

    Concrete visual examples of correct and incorrect usage.

  10. 10

    Governance & versioning

    Who owns the brand, how changes are approved, and where the latest version lives.

Worked examples

Example brand systems I have built

Radarblock

Palette: #FF4D1C · #E23B0E · #F3F0E4 · #FAF8F2 · #0D0D0D

Type: Space Grotesk (headings) · Archivo (body)

Voice: Bold, precise, anti-hype Web3 growth agency.

Prodninja

Palette: #C63A0F · #E54A1D · #FFD9C7 · #FFFAF7 · #181411

Type: Segoe UI / Inter system stack, weights 400–750

Voice: Clean strategy, sharp design, fast execution — no agency jargon.

Want a complete, customised brand guideline — logo system, tokens, social pack, and PDF export? Email hi@vishwaraj.in.